Fusion of Function and StyleSportiness, Progressiveness, Sophistication. These are the three central values that the Audi brand incorporates in all its engineered vehicles. This brand positioning of Audi had actually taken root in the year 2003 when the company decided to redefine its values in order to distinguish itself more clearly from competitors. As it went, it was quite a successful venture for the company. With Audi's clear image and corresponding luxury products, the brand was able to establish a deeper emotional appeal...